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Data-driven marketing

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Posts: 5
Reposts: 0

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Understanding conversion rates

At a recent pitch, we were asked if there were any figures to help better understand ROI (Return on Investment). Lots of different...

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unknownx500

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Outcomes, Goals, and Value

Coming from an ecommerce background, it's easy for me to see both the value in decent analytics data, and the importance of data about...

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unknownx500 melenita2012

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Do Or Die: Identify Your Goals

So you're moving towards a digital strategy, you have tons of data and reporting methods, and you're measuring everything you can find....

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unknownx500

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The dangers of siloing information

Like many buzzwords, it loses meaning after years of abuse, but a "joined up" digital strategy - one which unifies disparate datasets -...

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unknownx500

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